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Creating an Accessible Logo

This posterette provides guidelines to make universally designed logos.

R2D2 Center at UW-Milwaukee

Creating an Accessible Logo Posterette  (PDF File)

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There are 5 comments on this entry.

Posted by: Karthikeyan Sadhasivam on Tue Oct 11, 2011 at 3:33 p.m.

This accessible logo poster is aimed to make universal design logos, but this content does not consider visually impaired people.

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Posted by: nagelbagel010 on Wed Nov 14, 2012 at 5:03 p.m.

I think that this is a great resource for providing general things to think about when creating an accessible logo. In response to the comment about me, I believe it does consider visually impaired people as it talks about lighting, color, font size, and legibility. One thing that may need to be added is thinking about creating an EqTD for your logo.

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Posted by: Amber Peplinski on Thu Nov 12, 2015 at 12:53 p.m.

It provides general information, but not detailed information such as font size, or specific colors that may be easier to see. It would be beneficial to go into more detail, and possibly give more ideas or examples of an accessible logo.

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Posted by: esnyder5 on Mon Dec 20, 2021 at 12:18 p.m.

The handout provided for creating an accessible logo is helpful, but there are a few flaws associated with it as well. I enjoy that the questions are asked in a simplified language, but no examples are provided. It is helpful to ask if the font is accessible, as an example, but how would the user know it is accessible without stating the accessible fonts. Similarly, providing examples on "good" and "bad" logos may be helpful to users as well. The idea of this handout is great, but a few more details are needed.

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Posted by: wendor25uwm on Mon Dec 20, 2021 at 4:43 p.m.

As I reviewed the handout, I found it helpful to some extent. I viewed the handout as general information and questions to ask when accessing a logo. However, I would advise adding examples of each question and comparing a good logo to a bad logo. I think adding more visuals would help draw the attention of readers but also give more variety of information rather than containing just questions to ask.

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It took me several years of struggling with the heavy door to my building, sometimes having to wait until a person stronger came along, to realize that the door was an accessibility problem, not only for me, but for others as well. And I did not notice, until one of my students pointed it out, that the lack of signs that could be read from a distance at my university forced people with mobility impairments to expend a lot of energy unnecessarily, searching for rooms and offices. Although I have encountered this difficulty myself on days when walking was exhausting to me, I interpreted it, automatically, as a problem arising from my illness (as I did with the door), rather than as a problem arising from the built environment having been created for too narrow a range of people and situations.

Susan Wendell, author of
The Rejected Body: Feminist Philosophical Reflections on Disability